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Choosing your diamond is always an exciting occasion but one that, without some knowledge of diamonds, can be a little bewildering.
You probably already know that diamonds are the world's most precious gemstone, the hardest natural substance and the ultimate token of love and affection.
However, you may not know that their rare beauty has captivated us for over 3000 years, or that each diamond is totally unique, with its own characteristics and personality. These individual properties determine a diamond's allure and its value.
To evaluate a diamond's value, jewellers use what has become known as the 4C's - Cut, Colour, Clarity and Carat Weight.
By using the 4C's it is possible to define your diamond's characteristics, and since these do not alter, you are assured your diamond will stay as special as the day you chose it.
The excitement experienced in choosing diamond jewellery will never fade, quite simply because - "a Diamond is Forever".
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